Pitch And Audience Feedback.

After discussing all of our ideas as a whole group we then split up and worked on one idea eahc in order to produce a pitch that we could give to the class in order to get an idea of the recpetion that our music videos would recive once they had been produced and edited.

The target audience for the video that I was pitching (99 Problems by Hugo) was an audience of late teens possibly 16+ and this made the audience feedback very effective as the test group that I was pitching my idea to was an audience that fitted my target audience criteria.

(This is an example of the target audience that we used to pitch our idea to as they were our desired target audience.)

Once my idea had been pitched the group was given a chance to give their feedback and ideas into the video in order to futher its progress. The main feedback areas were about the concept of the 'problems' and the main idea was that the problems should be in some way linked for example they could all be related to violence, domestic abuse or poverty for example. The reasons behind this was to make it more clear to the audience as if they were all unrelated and were just random 'problems'  then the video may not be quite as clear to the audience and may lack impact where as if all of the idea were focused towards one point or idea the video may have a more effective impact.