A Digipak is a modern way to approach CD packaging. It is all about adding value and convincing your audience to part with their money for something special and ‘extra’. Plays off our love of music.
On the outside of a Digipak there should be the artists name clearly in the foreground in an easy to read font. It should be the same font used throughout the Digipak. Should have product information such as copyright; the year of production, the web address the record label logo. And of course the name of the album clearly set out so that it can be easily read however should not be as large as the artist’s name.
There may be an image of the artist(s) which echoes the visual style and colour scheme of the front cover. The overall style of the Digipak should only involve up to a maximum of 3 colours. No more than two different fonts however using one is best. Most involve an element of graphic design that helps to bring all of the different elements of the Digipak together. Should also be of a similar style to the advertisement in order to become recognisable.
The inside of the Digipak should once again be a similar style as the outside of the Digipak in order to fit in with the artist’s image. There may be a set of acknowledgements in a small font or a short list. You may get a detailed track list which may include the timings of the songs and possibly who played instruments in them.
The Advertisement is also a key idea of the album release. One of the most important things that this must include is the release date of the album and usually features an element of the Digipak. It will also have a prominent display of the artist’s name and album title. It may also include other elements such as tour dates and quotes and review from magazines and newspapers. And all must link together in order to produce a single well executed package.
This is an example of a digipak and the elements that come into play when creating it in order to make a successful package that is going to sell well.
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